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What is the main purpose of association algorithms in SPSS Modeler?
To prepare a data set for optimal modeling.
To reduce data to a simpler form.
To divide the market or customer base into groups.
To discover linked purchases and other occurrences.
Answer: D
QUESTION: 42
Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
IT can monitor and control C&DS processes without having to know analytic details.
Automation and collaboration lead to enhanced productivity from analysts.
C&DS increases the reliability of analytical results.
C&DS integrates with the existing enterprise environment.
Answer: D
QUESTION: 43
Which characteristic of SPSS Collaboration and Deployment Services appeals most to expert analysts?
Enterprise readiness
Ability to automate processes
Collaboration with business users
Integration with existing environment
Answer: C
QUESTION: 44
Which organization is the best prospect for SPSS Statistics?
An insurance company looking for new ways to retain profitable customers.
A government institution looking to validate policy assumptions.
A retail chain looking to build predictive models.
A research group looking to craft multi-channel surveys.
Answer: B
QUESTION: 45
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
In person
Text message
Interactive voice response
Smartphone application
Answer: D
IBM M2020-229 Exam (IBM SPSS Predictive Analytics Sales Mastery v1) Detailed Information
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M2020-229 IBM SPSS Predictive Analytics Sales Mastery v1
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IBM SPSS Predictive Analytics Sales Mastery v1 book
Does CEM need a know-how Platform? | M2020-229 Real Questions and VCE Practice Test
The title for this put up is a query as a result of I truly would like to get some comments on this concept. Is it time for the expertise business to supply a platform for consumer experience management?
For the previous 10-15 years, CRM rode the tech hype for respectable and bad. The roots of CRM truly go back to the 1980s and the thought of “relationship advertising.” nevertheless it wasn’t until tech become delivered with direct/database advertising and marketing and then CRM that relationship advertising became productized.
The heritage of CEM is quite different. that you could go again to 2+ decades to Jan Carlzon’s ebook “Moments of fact” or probably 10 years ago to “experiential advertising.” In neither case is tech the principal center of attention. round 2005 CEM perceived to take off as a buzzword, however considering the fact that then it’s been principally pushed with the aid of consultants as a strategy/methodology. In some instances tech can support, however it’s often been a secondary concern.
Our analysis has found that most people consider of CRM/CEM as a sort of left brain/appropriate mind strategy to consumer relationships. CRM greater analytic and internally focused and accordingly heavier on automation, and CEM greater externally concentrated and greater about individuals and their emotional response to interactions.
just like precise brains, it’s good to make use of both halves! certainly one of my favourite examples is finest purchase, as a result of they are very analytical inner to determine the items that every keep may still raise and how to advertise them (CRM), however are equally adept at hiring/practicing their group of workers to deliver a fine searching event (CEM).
CEM options
companies had been slow to undertake CEM of their marketing, in part as a result of a “CEM answer” doesn’t fit in a type of technology buckets that analysts like to create. And anyway, now not all experiences can or should still be computerized — feel the retail looking journey and interactions with group of workers on the floor.
RightNow became one of the most first to truly predominant on CEM in its messaging, going again 2-three years now. The enterprise sells a SaaS-based mostly solution to enrich consumer carrier, which of route is one essential event. a number of other companies have pushed CEM advertising messages, including Genesys a couple of years in the past. and some of the Voice of customer carriers (e.g. Satmetrix, Tealeaf) are promotion their products as at the least part of a CEM solution.
So there are plenty of CEM factor options, or CRM options that will also be used to support CEM. however there hasn’t been a concerted effort to create a technology category round CEM like CRM. That appears to be altering.
CEM going Tech?
Late final year, SAP unveiled a brand new go-to-market method with CEM on the forefront. an awful lot more than a advertising makeover and i suppose a big building for CEM if they can pull it off. i'll be interested to find out how this shift is progressing on the upcoming SAPPHIRE in Orlando.
more lately Adobe has been making some noise about a CEM “platform.” At a dinner hosted by means of Adobe the day gone by we talked in regards to the need for an “event” layer to tie together conclusion-to-end customer interactions throughout distinctive channels. What this leads up to is the thought that enormous agencies will require a “CEM platform” to bring order to the chaos that exists nowadays in poorly integrated silos of CRM automation. type of a mix of BPM and composite apps, with a dash of content material management and channel orchestration thrown in for decent measure. truly now not a warmed over CRM answer with a brand new label.
I actually have mixed feeling about tech companies getting attracted to CEM in a huge method. On the one hand, know-how can certainly aid improve some experiences — involved centers, internet interactions or cell. and larger corporations may use help with a platform or glue layer to avoid “touchpoint amnesia” and different complications that degrade the client experience.
but it surely can be a shame for CEM to develop into just another tech buzzword and for people to believe they can “install” it like CRM, forgetting in regards to the position of americans and emotion to make CEM definitely successful.
here is a crucial turning point for the CEM business. So what do you feel? Does the industry need a CEM platform? And if so, who are the avid gamers who're prone to supply it?
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