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M8010-246 Questions and Answers

IBM ILOG LogicNet Plus XE for Network and sourcing optimization:

location of facilities, assignment of stores, managing seasonality, and carbon foot printing.

Reference:

Smarter Supply Chain ILOG Supply Chain Solutions

QUESTION: 47

Which one of these is an example of analytics supporting the Smarter Commerce ‘Buy’ offerings?

1. Customer behavioral segmentation.

2. Market basket analysis.

3. Linear regression.

4. Social analytics.

Answer: A

Explanation:

Buy: Smarter Commerce optimizes supplier and partner interactions based on changes in shopping/buying behavior across the supply chain and reconsiders partner roles and

relationships to generate new and differentiating customer value. IBM’s integrated portfolio of solutions includes Consulting & Services, Advanced Analytics & Infrastructure and the following solution offerings: Supplier Integration and Management, Supply Chain Optimization, Logistics Management, Payments and Settlements.

Reference:

Smarter Commerce, Redefining commerce in the age of the customer

QUESTION: 48

What are Smarter Commerce ‘Service’ offerings focused on?

1. Flawless service across all customer interactions to anticipate needs and maintain loyalty.

2. Up-sell potential via call center interaction.

3. Driving the customer to the call center sales channel.

4. Integrating the supply chain in order to support the call center.

Whether in the call center, in the store, through your self-care portals, or via practically any touchpoint or channel, every customer interaction gives you the chance to shine. Outstanding customer service reinforces your brand value in the hearts and minds of consumers who have already given your business a chance to earn their trust and can help mitigate the appeal of lower-priced competitors. In today’s hypercompetitive marketplace, keeping customers happy and loyal is worth your effort.

QUESTION: 49

The Smarter Commerce Collaboration Network supports what?

1. Transportation providers and partners.

2. Customer interaction regarding new products and concepts.

3. Internal product development processes.

4. Marketing programs.

Answer: B

Explanation:

IBM Sterling B2B Collaboration Network is a flexible cloud B2B Integration solution providing reliable, secure connectivity and collaboration with customers and business

partners. It also delivers unprecedented visibility and control over the business processes shared with outside companies.

QUESTION: 50

Which type of constraint optimization problem can Smarter Commerce address?

1. Transportation routes.

2. Store space planning.

3. Inventory allocations.

4. All of the above.

Answer: C

Explanation:

Smarter Commerce is putting the customer at the center of specific business processes such

as inventory optimization.

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Who doesn’t love a very good video game? considering the fact that the first arcade online game become installed in 1971, the gaming industry has seen big boom and is a $ninety one billion industry today. From Pac-Man to angry Birds to Grand Theft Auto, games are a huge source of leisure for avid gamers from all historical past and a long time. The pleasure of competitors and the attract of the high score has driven individuals to spend lots of their time and money gaming. So, it is only herbal that corporations use this confirmed engagement method to pressure base line increase. what's gamification? defined because the “manner of the use of video game concepts and mechanics to interact clients and change habits”, gamification at its core is applying gaming ideas and techniques in a non-online game context. It’s meant to supply capabilities clients a enjoyable and simple solution to interact with a manufacturer whereas featuring some type of incentive to have an impact on their conduct. according to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the crucial crucial things to consider whereas integrating online game mechanics into your advertising approach is knowing your viewers and what motivates them, having access to systems and efficiency facts that drives your goals, creating a consumer journey that shows growth, offers feedback and creates a career path. The theory of gamification in advertising has been around for some time now, however until recently it became restricted to the realm of B2C entrepreneurs. traditionally, most B2B functions of gamification concentrated on revenue enablement, however that's slowly changing. one of the crucial simple causes behind B2B brands embracing gamification is the astounding opportunity it provides to measure and computer screen engagement with a goal audience. What makes gamification work? Marissa Aydlett, SVP of marketing at Appboy says, entrepreneurs are incentivized with the aid of what makes their job less complicated and what positively impacts business—which makes gamification an enchanting strategy to discover. Demandbase is an illustration of a B2B manufacturer doing this smartly. They ship direct mailers, personalised emails and messages to have interaction clients whereas leveraging a number of channels and fascinating gamification promotions to incentivize users. corporations can also installation gamification internally to encourage collaboration across advertising, earnings and other groups and workplaces that leads to improved outcomes. A 2010 Harvard company evaluation examine on what stimulated americans at their jobs, found that an amazing variety of people have been stimulated by way of a way of progress. video game mechanics are well-nigh tools that measure and report facts, and this data represents progress. answer five greater questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to achieve from your gamification strategy? What type of behavior can you expect to power? And most importantly, how will you leverage gamification in the B2B context? power on-line group engagement As a marketer, you probably know how difficult it is to construct and interact a thriving B2B brand community. Gamifying the community adventure can assist you force engagement. SAP’s group network has over 2.5 million clients together with SAP employees and representatives from its sizeable company client base. participants share information and reply questions about SAP items, repost key questions, and even help update and edit FAQs for different themes. “That ability nearly all of the content, the majority of the responses is truly occurring through our shoppers,” states Mario Herger, Senior Innovation Strategist at SAP. “those americans are stoning up as leaders within the enviornment.” To gamify the community, SAP studies how users are assisting other users with social sharing of crucial community threads, fixing typical consumer issues, commenting on definite products or concerns, reposting, answering questions and universal recreation are all desired dreams. As a reward, SAP designates definite energetic clients as “expert” in distinctive areas. specialists appreciate a special status within the on-line group when they share guidance or answer questions. SAP’s online group is a quintessential illustration of gamification accomplished well. Its reward application fulfills neighborhood individuals’ basic need for autonomy, competence and reliability, thereby riding lengthy-term engagement. Lead technology Lead generation is perhaps one of the crucial key challenges for marketers reliant on inbound advertising and marketing. The sheer number of blogs, brands, and enterprise profiles clamoring for consideration accessible, have made average methods of capturing lead advice ineffective. think about it, in case your lead technology were to be enjoyable and unique, you’d be so a whole lot extra a success than the vanilla “please fill out this decide-in kind” routine. 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The goal audience for this video game aren't going to be consumers each time soon, besides the fact that children Mint is using gamification to consult with a demographic to be able to soon turn into their goal persona. speaking about making a gamification framework, Marissa Aydlett, SVP of marketing at Appboy says, “Laying out the framework for facts structure is particularly important, as it publications the style for leveraging consumer conduct to alter and personalize every individual user's adventure. through user statistics insights, businesses can install incentivized upsells, loyalty programs or access to areas of your product providing where they in any other case do not have engaged. with a view to force ROI, you deserve to take note what clients are doing to support customise their event along with your brand.” one other first rate instance of B2B gamification done correct is IBM’s Innov8 platform. 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For B2Bs already using e mail automation for lead era, gamification is a superb strategy to maintain shoppers coming lower back. Integrating online game strategies into your email lead generation strategy is definitely pretty standard – make email signup a participation requirement. Your device’s drip campaign capabilities can send usual reminders to clients, encouraging them to maintain attractive. additionally, fundamental e-mail automation providers similar to Eloqua, MailChimp, Clickback, TargetHero, campaign computer screen, and so forth. can support you song the success (open charges & CTRs) of your gamification approach. revenue practicing and efficiency administration If gamification can give your advertising and marketing efforts a lift, so can it to your revenue group as smartly. in accordance with an Aberdeen community study of proper performing revenue groups, after economic compensation, the next key motivators for income authorities are interior focus, and competitors. 7 approaches gamification improves the effectiveness of your earnings team: evidently defines goals and metrics:Gamification takes the guesswork out of goals, measurement and conclusion-results. Improves lengthy-time period performance:common incentive courses akin to contests could assist change short-time period habits, but they hardly ever inspire on-going improvements. Gamification is less demanding to manage and does require giant aid allocation. instant and useful onboarding:Gamification can assist new hires and co-workers at once assimilate into the organization - it jumpstarts engagement, reduces turnaround time and greatly shortens the onboarding time. naturally defines desires and metrics:Gamification takes the guesswork out of desires, measurement and conclusion-results. provides individualized motivation: via gamification, every revenue rep receives a special experience mapped to their own behaviors, in addition to formal working towards and coaching in both revenue and product expertise. 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He says, “sales groups tend to leverage neighborhood and competitors more than most courses. however people are basically stimulated via the same intrinsic ideas: intention, growth, mastery, autonomy, and neighborhood. income implementation should still be lengthy-time period engagements however should be frequently optimized. goals and aims exchange, which potential the program has to grow. It is not about being brief-time period or long-term, it is set holding relevancy within the software.” The potential to look at various and practice gamification to your sales group is very nearly limitless. It could be so simple as constructing a leaderboard (youngsters a leaderboard doesn’t really qualify as a game) to complicated CRM integrations. To be advantageous, your gamification strategy for sales performance management must combine motivation, facts and interactive design. Integrating these elements will help you promote collaboration and other excessive price behaviors throughout your revenue channels, eventually driving greater income on your business. vehicle giant Ford desired to enrich the effectiveness of its revenue and repair reps across 450 dealerships. To accomplish that, they built-in gamification into their worker discovering administration device, which led to a whopping 471% boost in site usage. After gamifying the device, earnings and repair reps could work toward individual and crew dreams, compete with different dealerships and get hold of actual-time comments as they engaged in desired behaviors. The business additionally found a positive correlation between engagement and KPI metrics, together with income and client pride.Gamification can lead to tangible, measurable improvements in business performance. technology providers corresponding to ConnectLeader, Appboy and Bunchball can assist you set gamification to work to increase employee engagement, enhance working towards and drive win costs from your revenue group. improving consumer journey We know the way crucial nice customer experiences are. Gamifying the consumer event takes greater than simply including features or badges. Designing a much better client adventure requires a strategic shift, one based on in-depth analysis of the existing state of your client journey. that you can either gamify individual touchpoints or entire sections of the customer experience. Any key customer touchpoint may make use of gamification, from product exploration on your web page to interactive troubleshooting. despite the fact, you need to be aware that wonderful gamification simplifies customer interplay along with your manufacturer. It must overcome the ache points of your customer journey. 4 techniques for crafting enhanced consumer experience: effortless sign-up procedure: shoppers admire a registration technique. keep away from long forms or lengthy questions. are trying to get rid of all limitations for a client to be part of. customize offers: customized presents encourage valued clientele to buy more and fosters brand advocacy. hold the rules fundamental: Loyalty courses need effortless-to-bear in mind suggestions. if your rules are advanced and perplexing, consumer will at once lose activity in the rewards program. Reward non-purchase undertaking: Make it easy on your valued clientele to earn aspects. Most loyalty classes are abandoned because clients become bored with the slow reward accumulation. facebook’s malicious program bounty software is a traditional example of gamifying customer event through crowdsourcing. Google, Uber, Mozilla and Adobe, all run malicious program bounty programs that reward clients who support retain the neighborhood protected with the aid of reporting vulnerabilities in their capabilities. several banks and different economic institutions gamify their product exploration experiences with product quizzes and trivialities. by infusing simple gamification elements like this, which you can help your consumers locate acceptable items right away and it is much greater enjoyable method than studying quality print. What’s next in gamification? Marrisa says, “sensible entrepreneurs needless to say the world is evolving. clients are lively on assorted instruments across range of channels. entrepreneurs should use gamification throughout these different channels so a single user appears like they're accomplishing one fluid and holistic experience.” online game on! Many manufacturers have done fantastic success with gamification to inspire customers towards motion. You could too. in case you’re considering of introducing gamification into your marketing strategy, it’s premiere to verify the water first. start with small competitions, quizzes, and challenges that reward users in a different way and spot what works most reliable to your audience. Rinse and repeat. good good fortune! Obviously it is hard assignment to pick solid certification questions/answers assets concerning review, reputation and validity since individuals get sham because of picking incorrectly benefit. 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