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PCM - Professional Certified Marketer - Dump Information

Vendor : AMA
Exam Code : PCM
Exam Name : Professional Certified Marketer
Questions and Answers : 316 Q & A
Updated On : Click to Check Update
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PCM Questions and Answers

PCM


Answer: D


QUESTION: 305

Which of the following is true of personal ethics?


  1. People stop growing in their understanding of ethical behavior once they become adults.

  2. A person's genes, cultural background, and upbringing have no influence on ethical understanding.

  3. Different people view complex situations differently based on their own ethical understandings.

  4. People act unethically on their own accord without any external influences.

  5. Business and marketing ethics have an overbearing influence on personal ethics.


Answer: C


QUESTION: 306

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's.


  1. reach

  2. repetition

  3. frequency

  4. targeting

  5. exposure


Answer: C


QUESTION: 307

Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its mission statement states that it wants to create affordable medicine for everyone and create a healthier world. Saleye releases a new and improved version of its pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating that the drug is inducing hallucinations and in some cases triggering certain anxiety disorders. Saleye was caught off-guard as its animal and human trials did not reveal any side effects. Saleye deliberated over the decision to recall the drug for over a week and by the time it eventually did, it had lost millions in stocks. Where did Saleye fail?

  1. It did not have an ethical mission statement.

  2. It did not have control measures in place.

  3. It did not consider the target market before creating its drug.

  4. It prioritized profits over effective drugs.

  5. It did not conduct large-scale human trials.


Answer: B


QUESTION: 308

In a(n) search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.


  1. external

  2. perceived

  3. informed

  4. generic

  5. internal


Answer: E


QUESTION: 309

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?


  1. The brand awareness of a product

  2. The breadth of the product mix

  3. The importance of each service quality dimension

  4. The complexity of the product or service

  5. The type of labeling used


Answer: C


QUESTION: 310

If a company claims to be fair toward its customers, it would imply that:


  1. the company gives back to the community through volunteerism.

  2. the company offers discounts to its regular customers.

  3. the company does not engage in price fixing or ""bait and switch"" tactics.

  4. the company makes an effort to improve the satisfaction of customers.

  5. the company does not accept criticism from its stakeholders other than


Answer: C


QUESTION: 311

Diversification refers to the marketing strategy of


  1. increasing sales of current products in current markets.

  2. selling current products to new markets.

  3. selling new products to new markets.

  4. selling new products to current markets.

  5. selling the same brands in both current and new markets.


Answer: C


QUESTION: 312

Customer relationship management refers to


  1. the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.

  2. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

  3. the idea that an organization should (1) strive to satisfy the needs of consumers

    (2) while also trying to achieve the organization’s goals.

  4. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

  5. the cluster of benefits that an organization promises customers to satisfy their needs.


Answer: B


QUESTION: 313

In an administered vertical marketing system,:


  1. there are contractual relationships between all parties.

  2. there is common ownership of goods.

  3. one member can directs the actions of another member.

  4. there are franchise relationships between channel members.

  5. there is no dominant member; all members have equal power.


QUESTION: 314

Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco- friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?


A. 1,000

B. 2,000

C. 3,000

D. 4,000

E. 5,000


Answer: D


QUESTION: 315

Which of the following is true of the in-depth interview method?


  1. In-depth interviews can be used for sentiment mining.

  2. The results of in-depth interviews can be used to make quick changes to the product roll.

  3. In-depth interviews are relatively less time consuming.

  4. The results of in-depth interviews can be used to develop surveys.

  5. In-depth interviews cannot be used to establish an historical context.


Answer: D


QUESTION: 316

Which of the following is true of postpurchase cognitive dissonance?


  1. It is likely for products that work as intended.

  2. It is not likely for products that are widely available.

  3. It is likely for products that are associated with low levels of risk.

  4. It is likely for products that are frequently purchased.

  5. It is likely for expensive products.


Answer: E


AMA PCM Exam (Professional Certified Marketer ) Detailed Information

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STS completely is enhancing the professional capabilities of americans throughout the Southeast and elevates the tourism industry, referred to Monica Smith, president and CEO of STS. earning TMP certification is a difficult aggregate of school room work and particular tasks in the college students places of work. becoming a TMP takes dedication. examine issues encompass tourism promoting, holiday analysis, crisis management, special movements marketing, media family members, heritage tourism, tourism earnings and neighborhood/rural tourism. moreover lecture room work, students must comprehensive projects that relate to their employment. Headquartered in Roswell, Georgia, STS is an affiliation that works to unite all segments of the trip and tourism business via its four pillars of training, advocacy, focus, and networking. based in 1983, STS is a community of more than 1,000 participants from 12 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Contact Charles Boothe at cboothe@bdtonline.com Betsy Earle, CTSM, Earns Diamond-degree licensed alternate demonstrate Marketer Credentials | PCM Real Questions and VCE Practice Test 1/11/2019EXHIBITOR magazine, the award-profitable leader in alternate demonstrate and company experience advertising and marketing training, announces that Betsy Earle, CTSM, has now earned Diamond-level CTSM credentials. Betsy Earle, CTSM Earle is the founder and managing director of adventure driven options LLC, a exchange show and adventure consultancy primarily based in Tampa Bay, FL that she started in 2010. She accomplished her MBA on the university of Miami, and she earned Bachelor of Science in company Administration and her Bachelor of Arts in Spanish from the school of Rhode Island. Earle accomplished CTSM certification in 2010. "Betsy has been sharing her abilities and potential as a speaker at EXHIBITOR gaining knowledge of pursuits for a couple of years and is teaching two sessions at EXHIBITORLIVE in 2019," stated Jan Nelson, CTSM executive Director. "Betsy has encouraged and supported many others in their pursuit of excellence with the aid of advising on portfolio development, helping with a couple of portfolio weekend workshops, and even leading one." Earle also currently joined EXHIBITOR magazine because the contributing creator of the Exhibiting 101 column, constructive January 2019. The Diamond-level CTSM classification become centered in 2011 to appreciate the graduates who've chosen to lead through expert contributions to both the CTSM program and the trade. "CTSM Diamonds remember their roles as publications and mentors to assist others succeed," continued Nelson. "most effective eighteen of the greater than 600 CTSM graduates have attained this highest stage distinction in the CTSM program." certified trade demonstrate Marketer (CTSM) candidates acquire extensive practicing in trade show advertising, in conjunction with Northern Illinois college Outreach. more than 3,000 candidates are at present enrolled. For extra assistance, go to www.CTSM.com. Earle could be honored at EXHIBITORLIVE, The professional building convention for change exhibit and corporate event advertising, February 24-28, on the Mandalay Bay conference middle in Las Vegas. EXHIBITORLIVE is essentially the most enormously attended and essentially the most counseled gaining knowledge of event for alternate exhibit and adventure marketing specialists, with a 30-yr track checklist of excellence. For more advice, go to www.ExhibitorLive.com. About Exhibitor Media GroupThe chief in trade demonstrate and corporate experience advertising and marketing education, Exhibitor Media community publishes the award-winning EXHIBITOR magazine, a monthly booklet featuring most effective practices in alternate show advertising and marketing. EXHIBITOR's researching pursuits encompass: EXHIBITORLIVE, the skilled building conference for change display and company event marketers; EXHIBITORFastTrak accelerated discovering conferences; and EXHIBITOR eTrak, expert online gaining knowledge of. Exhibitor Media community is additionally the founder and sponsor of CTSM (certified trade show Marketer), the trade's simplest university-affiliated skilled certification program. learn extra at www.ExhibitorOnline.com. EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are logos of Exhibitor Publications, Inc. within the usa and different countries. All company and/or product names can be trade names, logos and/or registered logos of the respective homeowners with which they're linked. American advertising affiliation and LinkedIn getting to know Launch Digital advertising Certification program | PCM Real Questions and VCE Practice Test The American advertising association (AMA) and LinkedIn gaining knowledge of have joined forces to create knowledgeable certification application that ensures digital marketers have command of all the imperative knowledge essential for success in cutting-edge dynamic atmosphere. (PRWEB) may additionally 10, 2017 Digital entrepreneurs have a brand new method to prove their professional competency and employers have a method to be sure they're hiring the most advantageous candidates. The American advertising and marketing affiliation (AMA) and LinkedIn getting to know have joined forces to create a professional certification software that ensures digital entrepreneurs have command of the entire central potential needed for fulfillment in state-of-the-art dynamic atmosphere. Digital marketers can check their talents by means of taking the AMA's free practice examination. they could then take courses on LinkedIn researching's AMA-accredited getting to know course which carries 20 up-to-date online lessons taught by using precise business notion leaders and innovators. The subjects cowl every little thing digital marketers need to know: analytics, search engine optimisation, electronic mail advertising, content advertising, UX and online advertising. After completing these courses, digital marketers can take the AMA skilled licensed Marketer, Digital advertising exam. This thorough exam lasts two hours and contains one hundred twenty questions. Upon passing, entrepreneurs receive their PCM, Digital advertising and marketing Certification which lasts for three years. "As a nonprofit corporation, the AMA has eighty years of credibility, have faith, objectivity, neutrality; its standing as the go-to authority on advertising is unassailable." remarked AMA CEO Russ Klein. "LinkedIn discovering is a brilliant associate for the AMA on account of its trade-leading curriculum and unparalleled attain and popularity among these in the advertising and marketing community." "With the launch of this new AMA gaining knowledge of direction, we appear forward to helping entrepreneurs throughout the globe purchase the expertise they should earn their PCM, Digital advertising Certifications," stated Tanya Staples, Senior Director of content and construction at LinkedIn gaining knowledge of. "We aim for this partnership to have a very meaningful have an effect on on the career trajectories of these professionals." AMA Digital advertising and marketing Certification project drive Chair, Dr. Vanitha Swaminathan, Thomas Marshall Professor of advertising, at the Katz college of company at college of Pittsburgh remarked, "we have leveraged the reducing-edge digital advertising tools in the back of the scenes to make certain we have a relevant, modern certification application so that it will be of price within the industry. I definitely agree with that AMA should be on the forefront of transforming the position of advertising and marketing as a extremely strategic, analytical, and competencies-based self-discipline. I in reality trust that the certification is one concrete step to shift the box within the right course." AMA Digital marketing Certification project force member Andy Crestodina, Strategic Director of Orbit Media Studios delivered, "Employers wish to believe confident that when they rent a digital marketer, they could perform. reaching this certification will be sure a person has the skill set to make a meaningful contribution to a company." project force member Melissa G. Wilson from Networlding Publishing delivered, "This curriculum has greater than 40 hours of instruction. These are elaborate classes, but it's fabric digital entrepreneurs should understand." task drive member Pat Swindle from Havas global and The tuition of Chicago referred to, "As digital marketing evolves, this software will exchange. we have the americans, processes and passion to be sure the AMA skilled certified Marketer, Digital advertising program could be a gold typical for digital entrepreneurs. And in LinkedIn studying, they have got a superior approach to keep their talents on the leading edge." To learn more about AMA skilled licensed Marketer, Digital marketing software, talk over with AMA.org or @AMA_Marketing. About American marketing affiliation (AMA)The AMA is depended on by means of well-nigh a million marketing and income authorities a year global. It has greater than 70 expert chapters and over 350 collegiate chapters throughout North america and choose international areas. The American advertising association (AMA) is the greatest advertising association on the planet. AMA serves groups and people who practice, train and examine advertising and marketing throughout the globe. It serves as a forum for connecting like-minded individuals to foster abilities sharing and relationship building; to be a trusted useful resource for marketing tips, tools, schooling and training; and to strengthen marketing practice and concept management. For more counsel about the AMA, consult with http://www.ama.org or observe the latest AMA information at @AMA_Marketing. For the long-established edition on PRWeb visit: http://www.prweb.com/releases/2017/05/prweb14320688.htm Whilst it is very hard task to choose reliable exam questions / answers resources regarding review, reputation and validity because people get ripoff due to choosing incorrect service. 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Which method of measuring customer satisfaction provides immediate results? Question 2 2. Which of the following is an example of an internal source of secondary data? Question 3 3. Determining how many man-hours are needed to meet production goals involves what type of management role? Question 4 4. Which of the following is NOT part of a proposal's front matter? Question 5 5. What is described as good or bad behavior? Question 6 6. Which of the following BEST describes the role of the Internet for E-business enhanced companies? Question 7 7. Which of these organizational structures has a well-defined hierarchy where top-level managers make most of the decisions? Question 8 8. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to _. Question 9 9. _ Knowledge is about an understanding of how things go together and how objects behave. Question 10 10. Which of the following are important to developing a strong customer experience? Question 11 11. A student in a classroom is exhibiting social loafing by _. Question 12 12. While deciding on how to approach a battle, an army unit that is exhibiting groupthink might _. Question 13 13. Which type of boundary impedes communication and interaction between organizational members who operate at different levels within an organization? Question 14 14. Which page on a website is most likely to include all of the following information about your business: general email and physical addresses, fax and phone numbers, directions to the business and email addresses for specific departments? Question 15 15. Discussing the company's need for additional equipment with a supplier involves which management role? CPSM Exam Study Guide - Certified Professional Services Marketer Final Free Practice Test Instructions Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck! Professional Certified Marketer (PCM) Exam Study Prep Course BY AMA-O | killexams.com PCM Real Questions and VCE Practice Test The mayor of Hoschton, Georgia, a nearly all-white community 50 miles northeast of Atlanta, allegedly withheld a job candidate from consideration for city administrator because he was black, an Atlanta Journal-Constitution investigation has found. According to documents obtained by the AJC and interviews with city officials, Mayor Theresa Kenerly told a member of the City Council that she pulled the resume of Keith Henry from a packet of four finalists because he is black, and the city isnt ready for this. >> Read more trending news The AJCs investigation into the controversy revealed not only a deeply flawed hiring process, but also hard racial attitudes inside Hoschtons government. All of this occurs as the city of fewer than 2,000 people is poised for dramatic growth with the construction of thousands of new homes. Initially, Kenerly would not answer questions about her reported comments, saying she could not publicly talk about matters that occurred in executive session even though the law does not forbid that. I cant say I said it or not said it, she said. Later, Kenerly issued a statement disputing accounts from other city officials. I do not recall making the statement attributed to me regarding any applicant for the City Administrator position, and I deny that I made any statement that suggest (sic) prejudice, she said. The candidate, Keith Henry, said he was interviewed by Kenerly over the phone and did not detect bias on the part of the mayor. But as a black man applying for executive government positions in small Southern towns, he said he is not shocked if there was. It comes with the territory, he said. If you live in America as a minority you cant be nave that it is the reality that you face. Racial discrimination in hiring has been against federal law since passage of the 1964 Civil Rights Act. Private and public entities, including Hoschton, universally post or have enacted strong employment anti-discrimination statements. Hoschtons city code reads: There shall be no discrimination exercised because of race, national origin, color, religion, creed, age, sex. ... All personnel actions shall be based solely on individual merit and fitness. The mayor reportedly made her comments to a member of the council in an overheard whisper during a closed-door session of the council March 4. Councilwoman Hope Weeks said she repeated them to her in the parking lot after the meeting, according to a document released by the city in response to an open records request from the AJC. She proceeded to tell me that the candidate was real good, but he was black and we dont have a big black population and she just didnt think Hoschton was ready for that, Weeks wrote in an account dated March 4. Weeks confided in Councilwoman Susan Powers, and both women agreed to take the matter to city attorney Thomas Mitchell. Both of us were just appalled, so we thought we had to do something to stop it, Powers said. Weeks declined to be interviewed on the record, but issued a statement saying she was disappointed in the mayors comments about the candidate. Mr. Henry was a very professional and qualified candidate who was a finalist for the position of city administrator before withdrawing to accept another position, she said. I am thankful for the opportunity to serve the citizens of Hoschton, but this has been one of the most challenging seasons of my life. According to a series of emails obtained by the AJC, a deal was made between Mitchell and the citys five elected officials to continue the hiring process that allowed Kenerly to attend, but not participate, in the interviews. She is not going to speak or ask questions, attorney Mitchell wrote. The attorney also warned city officials to stop putting their concerns in writing. I do not think it in the best interests of the city (or the individual elected officials) to continue emailing in this manner, he wrote in a March 14 email. In emails, Powers protested the mayors continued involvement in the search for a city administrator. Since she corrupted this entire process by trying to shield the application of Mr. Henry from Council members and then making the comment to the effect that while he is qualified he should not be considered because he is black and the city is not ready for this, she should not be a part of this hiring process, Powers wrote. I am appalled that in 2019 an applicant would not be hired based solely on the color of their skin. Henry, who lives in suburban Houston, Texas, withdrew his candidacy shortly after the March 4 meeting and subsequent phone interview with council members. He said he decided to withdraw, in part, because the city wanted him to pay his travel, room and board to come for an in-person interview on the promise of reimbursement at a later date. Two of the three other candidates under consideration were local and did not face such an obstacle. The third drove from the Georgia coast at his own expense. Things are different here Councilman Jim Cleveland defended the mayor, while confirming many aspects of the story, including that she made a tearful apology in another executive session on March 12. According to accounts from council members, Kenerly said she was looking out for Henry because the city does not have a lot of minority residents. I was there for that, Cleveland said. She cried. She had tears in her eyes. It was in my opinion a very sincere apology. Powers said she was unimpressed with the apology. It was, Im sorry if I caused you guys trouble, she said. She was apologizing to the council. To me, she shouldnt be apologizing to us, but to the person she harmed and to the city. The AJC asked Kenerly why she apologized and removed herself from the search for a new administrator if she did not make the comments, as she said in her statement to the AJC. She did not respond to those questions. Cleveland said he did not think Kenerly was necessarily wrong. I understood where she was coming from, he said. I understand Theresa saying that, simply because were not Atlanta. Things are different here than they are 50 miles down the road. Cleveland described Hoschton as a predominantly white community not in accord with urban sensibilities about race. I dont know how they would take it if we selected a black administrator. She might have been right, he said. Cleveland, a local contractor who has served on the council for a decade, said he had ranked Henry last among the four finalists, not because he is black but because he had not come in for an in-person interview. I worked for AT&T for 31 years. I was a manager I probably hired over 100 people myself. I never hired anyone over a phone interview, he said. While Cleveland said it was not an issue in his decision on whom to hire, he did share his beliefs about race. Im a Christian and my Christian beliefs are you dont do interracial marriage. Thats the way I was brought up and thats the way I believe, he said. I have black friends, I hired black people. But when it comes to all this stuff you see on TV, when you see blacks and whites together, it makes my blood boil because thats just not the way a Christian is supposed to live. Poised for growth Hoschton sits just across the Gwinnett County line in Jackson County, adjacent to the larger city of Braselton. Nearly 90 percent of its residents identify as white. The U.S. Census estimates a non-white population of 201 people. Downtown Hoschton occupies about two city blocks, but it is ringed with new, partially built subdivisions. In February, Florida-based Kolter Homes announced it had closed on 1,422 acres of land south of Hoschton on which it plans to build a high-end senior citizen community with 2,600 homes. The development is a signal that the explosive growth of Atlantas core suburbs is pushing deeper into areas once considered beyond its influence. Tonya Akin, owner of Dog Gone Cute Grooming, said she was not aware the city has hunting for a new administrator. Im not into the politics, she said. But she said he knows the mayor and has had a generally favorable impression of her. That Kenerly would make such a statement about Hoschtons willingness to accept a black administrator is disappointing, she said. I hope they hold her accountable for that, she said. Im not that kind of person. I accept people for who they are. Hoschtons growth is evident in Akins dog grooming business. A decade ago, she had a single employee; now she has 10. One morning last week, five groomers were all busy sheering and primping dogs in the spacious storefront. Akin said that growth is going to change things for Hoschton. I think Hoschton is finally saying, Hey, weve got to get with the times, she said. American Marketing Association and LinkedIn Learning Launch Digital Marketing Certification Program | killexams.com PCM Real Questions and VCE Practice Test The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today's dynamic environment. (PRWEB) May 10, 2017 Digital marketers have a new way to prove their professional competency and employers have a way to ensure they're hiring the best candidates. The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today's dynamic environment. Digital marketers can assess their skills by taking the AMA's free practice exam. They can then take courses on LinkedIn Learning's AMA-approved Learning Path which contains 20 updated online courses taught by top industry thought leaders and innovators. The subjects cover everything digital marketers need to know: analytics, SEO, email marketing, content marketing, UX and online advertising. After completing these courses, digital marketers can take the AMA Professional Certified Marketer, Digital Marketing exam. This thorough exam lasts two hours and contains 120 questions. Upon passing, marketers receive their PCM, Digital Marketing Certification which lasts for three years. "As a nonprofit organization, the AMA has 80 years of credibility, trust, objectivity, neutrality; its standing as the go-to authority on marketing is unassailable." remarked AMA CEO Russ Klein. "LinkedIn Learning is an excellent partner for the AMA because of its industry-leading curriculum and unparalleled reach and reputation among those in the marketing community." "With the launch of this new AMA Learning Path, we look forward to helping marketers across the globe acquire the skills they need to earn their PCM, Digital Marketing Certifications," said Tanya Staples, Senior Director of Content and Development at LinkedIn Learning. "We aim for this partnership to have a truly meaningful impact on the career trajectories of these professionals." AMA Digital Marketing Certification Task Force Chair, Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing, at the Katz School of Business at University of Pittsburgh remarked, "We have leveraged the cutting-edge digital marketing tools behind the scenes to ensure we have a relevant, contemporary certification program that will be of value in the marketplace. I truly believe that AMA should be at the forefront of transforming the role of marketing as a highly strategic, analytical, and skills-based discipline. I truly believe that the certification is one concrete step to shift the field in the right direction." AMA Digital Marketing Certification Task Force member Andy Crestodina, Strategic Director of Orbit Media Studios added, "Employers want to feel confident that when they hire a digital marketer, they can perform. Achieving this certification will ensure someone has the skill set to make a meaningful contribution to a business." Task Force member Melissa G. Wilson from Networlding Publishing added, "This curriculum has more than 40 hours of instruction. These are difficult courses, but it's material digital marketers need to know." Task Force member Pat Swindle from Havas Worldwide and The University of Chicago said, "As digital marketing evolves, this program will change. We have the people, processes and passion to ensure the AMA Professional Certified Marketer, Digital Marketing Program will be a gold standard for digital marketers. And in LinkedIn Learning, they have a superior way to keep their skills on the cutting edge." To learn more about AMA Professional Certified Marketer, Digital Marketing program, visit AMA.org or @AMA_Marketing. About American Marketing Association (AMA)The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing. 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