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A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
Subscribers who click on a specific link
Performance data on the Overview tab
Number of clicks from mobile devices
Images showing how the email rendered on different devices
Answer: BD
Question: 54
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
Use subscriber data to dynamically populate email content.
Send multiple emails a day to keep the brand top of mind.
Set cadence expectations up front with subscribers.
Send generic content to appeal to all audiences.
Answer: AC
Question: 55
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In this scenario, what best practice was achieved?
Sending multiple emails in one day
Personalized recommendations
Opting customers in automatically
Preventing customers from opting out
Answer: B
Question: 56
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative’s campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site’s email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Sender Profile
Delivery Profile
Send Definition
Send Classification
Answer: B
Question: 57
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)
Use image-based text for hero graphics.
Cut content to make the message fit above the fold.
Keep copy simple and direct.
Stack the content in a single column.
Design with the most important content at the top.
Answer: CDE
Question: 58
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use.
What creation method should the team use to create the new data extension?
Create from a Filtered Data Extension
Create from Template
Create from Existing
Create from New
Answer: C
Question: 59
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO’s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO’s email deliverability? (Choose three.)
Purchase lists from companies that guarantee users have opted in.
Authenticate email sending to distinguish it from spammers.
Purge old or inactive email addresses.
Ensure the spam complaint rate is between 1% and 3%.
Encourage subscribers to add the company’s sending domain to their address books.
Answer: BCE
Question: 60
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
Attribute, Value, Operator, Content
Lists, Value, Operator, Images
Preferences, Value, Operator, Lists
Customers, Value, Operator, Content
Answer: A
Salesforce Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam (Certified Marketing Cloud Email Specialist) Detailed Information
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Implementation Experts
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Marketers
Plan, drive, and execute effective email and social campaigns using the powerful capabilities built into Marketing Cloud.
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Build strategic, data-driven marketing processes with Pardot, using tools like lead scoring, email marketing, and lead generation.
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Become indispensable by getting Salesforce-certified.
Salesforce Certifications are the best way to demonstrate the impact you make every day, while giving yourself a competitive edge that leads to new opportunities. No matter your role, Salesforce University has a path to certification for you.
Administrators
Manage, configure, and extend the capabilities of the Salesforce platform by leveraging your expertise in Sales Cloud and Service Cloud.
App Builders
Design, build, and implement custom applications using the declarative customization capabilities of the Force.com platform.
Architects
The credential path for architects now comprises three tiers of certification designed to recognize and promote your architecture skills and specializations: Salesforce Certified Architecture Designers, Salesforce Certified Domain Architects, and Salesforce Certified Technical Architects.
Developers
Customize Salesforce by designing data models, user interfaces, business logic, and building custom applications using Apex and Visualforce.
Implementation Experts
Design and implement scalable and maintainable Salesforce solutions that meet key business requirements and maximize user productivity.
Marketers
Plan, drive, and execute effective email and social campaigns using the powerful capabilities built into Marketing Cloud.
Pardot Experts
Build strategic, data-driven marketing processes with Pardot, using tools like lead scoring, email marketing, and lead generation.
