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Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines. How do you configure this?
Navigation to Setup> Display Formats and choose the desired font from the drop- down list.
Create a custom object to house the font style, then point the subscription page to the object.
Navigate to Setup> Company Defaults and choose the desired font form the drop- down list.
Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.
Which three options can you use to access Eloqua profiler?
The Eloqua application
Eloqua Profiler iOS app
Answer: B, D, E
You are a member of two Custom Security Groups. One group allows you to delete contacts, whereas the other does not. What happens when you try to delete a contact?
You are prompted with an error message stating that you do not have access to delete contacts.
You are asked to contact an administrator to delete the contact.
You are able to delete the contact and remain a member of both Custom Security Groups.
You are able to delete the contact and are removed from the Custom Security Group
that does not allow contact deletion.
Answer: B, C
You have successfully installed the Contact Washing Machine Cloud app in your clientâ€™s Eloqua instance; however, you cannot see it on the Campaign Canvas. Which step should you perform next in order to see it on the Campaign Canvas?
Relogin to Eloqua.
Move your cursor over the Actions heading and click the right-arrow to show the extended Actions column.
Reinstall the app.
Click Check connection in the App screen.
In the Campaign settings, select Enable Connectors.
Your client has a list of URLs that need to be given a new page tag. Existing page tagging operations should not be affected when applying this tag. Which three elements/changes are needed to achieve this?
A valid CSV file
A valid TSV file
â€śInclude pages that are part of an auto tagging ruleâ€ť in the upload tags dialog box set to true
â€śAppend existing page tags with uploaded spreadsheetâ€ť in the upload tags dialog box set to true
â€śInclude pages that are part of an auto tagging ruleâ€ť in the upload tags dialog box set to false
Answer: A, D, E
How should you write a status of Not Started for all form submit activities that Eloqua writes to a CRM system?
Edit external calls to change the value from Completed to Not Started and document this on the Activities tab of the clientâ€™s field mapping spreadsheet.
Add an update rule to Program Builder to populate Status before the Integration Events fire.
Contact Eloqua Product Support to have this changed in the back end.
Do nothing. Activity values cannot be modified.
You are a Customer Administrator. You create a new campaign and want to restrict who is able to edit, delete, and activate the campaign. What should you do after saving the campaign?
By default, only the creator of the asset has full access and no further action is required.
From the campaign, edit access from the Permissions menu option.
From the campaign, edit access from the Settings menu option.
From the Setup> users area, edit access to Asset Creation in Security Group Overview.
Your client has a list of tradeshow attendees. You used External Activities to generate campaign responses for those attendees who requested a demonstration. However, the next day your client has noticed that the campaign responses are not showing up in CRM. What is the reason for this?
There are steps missing from the Campaign Canvas.
The name of the External Asset does not exactly match the name of the Campaign.
The data format on the External Asset upload file was after todayâ€™s date.
The Last CRM Campaign ID was not uploaded onto the Contract Record.
Your customer is running an event and has distributed the sign-up form to partner companies to use on their websites. Each partner company has your customerâ€™s Eloqua tracking script deployed on their website. For reporting purposes, how can the source of the form submission be determined without modifying the Eloqua Form?
Define a query string parameter and make sure it is included in the link to the partnerâ€™s landing page where the sign-up form is hosted.
Define a query string parameter and make sure it is included in the distributed form code for inclusion on partnerâ€™s landing page.
Define a query string parameter and pass the information via the API to Eloqua via a form submission event.
Define a data lookup that pre populates the form with the relevant information.
On the subscription management page, your client wants their Email Groups listed in this order: Weekly Newsletters
Monthly Newsletters Events Product Updates
How do you configure this?
Edit the Name on each Email Group. Groups are displayed on the page alphanumerically based on this field.
Create the Email Groups in order listed. They will be displayed in the same order that they are created.
Edit the Name as it appears to Contacts on each Email Group. Email Groups are displayed on the page alphanumerically based on this field.
Modify the html on the subscription management page to reorder the order of Email Groups.
Oracle 1Z0-349 Exam (Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials) Detailed Information
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Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials education
CMO's correct 10 martech studies for the week - Revolutionary Organization 17 November | 1Z0-349 Real Questions and VCE Practice Test
Oracle enhances B2B advertising play
Oracle has added new advertising automation and content marketing capabilities inside the Eloqua a part of its marketing Cloud geared toward assisting B2B enterprises bring pass-channel consumer experiences greater simply.
The seller has added a new content portal, which enables advertising and sales teams to locate and utilise content material in accordance with search criteria similar to revenue stage, buyer persona, content class and client fields. computerized notifications then enable particular person clients subscribed to content to be recommended of new property.
software canvas, in the meantime, helps entrepreneurs install data transformation and information normalisation workflows, while a new listener framework uses lead scoring fashions, types and new contact introduction activities to notify moves towards prospect behaviours. Oracle will also present a responsive content editor in the advertising and marketing Cloud from the brand new year, for streamlining content material advent.
“With the newest additions to Oracle Eloqua and Oracle content marketing, Oracle is empowering marketers to without delay create and share compelling content material across their employer and cut back the variety of steps required to establish and pursue new leads,” Oracle advertising and marketing Cloud senior director of product management, Stephen Streich, said. “this could force efficiency across the advertising and sales procedure and subsequently assist entrepreneurs increase the consumer journey and lead era.”
trade weighs in on Adobe’s US$540m acquisition of TubeMogul
a few business analysts are predicting extra consolidation between martech and media expertise vendors after Adobe bought video programmatic expertise dealer, TubeMogul, in a deal price US$540 million.
Adobe talked about the addition of TubeMogul will permit customers to maximise video advertising investments throughout desktop, mobile, streaming contraptions and tv, with the aid of giving purchasers access to first-party records and measurement capabilities from Adobe’s facts management offering, audience manager, and its Adobe Analytics platform.
trade commentators had plenty to claim on the information. Scott Brinker, as an instance, saw the acquisition as a sign of becoming convergence between the owned, paid and earned expertise stacks. Pund-It analyst, Charles King, observed the deal highlighted each the significance of video, as well as helped Adobe build strength within the video promoting area in opposition t the likes of Google, Verizon and Yahoo!
which you can examine our full report on the acquisition, including insights from main trade commentators, right here.
MediaMath goes adaptive
Programmatic platform company, MediaMath, is stepping up its online game around viewers records administration with Adaptive Segments, a brand new product that enables companies and marketers to create, reach and have in mind described audiences in real time.
the brand new offering is built-in with its DSP capabilities and enables clients to define granular audiences on the fly, consider how they operate through testing and reporting, optimise them and energetic throughout their digital channels. The vendor mentioned customers can additionally push audiences outside of its platform.
Adaptive Segments is already been used by using luxury style company, Luisa by the use of Roma, which claimed campaigns leveraging the extra granular viewers segmentation drove as much as eleven.7 instances better ROI.
“one of the most biggest considerations dealing with the more superior programmatic entrepreneurs today is the inherent latency that arises from attempting to stitch collectively an advert tech stack with diverse parties,” mentioned MediaMath managing director for Asia-Pacific, Rahul Vasudev. “there's a significant quantity of information misplaced in transit. on the same time, entrepreneurs are losing their most critical shoppers, the ones who've just put a product of their browsing cart in the past hour or so. Adaptive Segments heralds the beginning of a new period of facts management know-how.”
Nielsen launches client essentials Suite
Nielsen has taken the wrappers off client necessities, a web-primarily based records visualisation and evaluation suite aimed at providing an interactive view of shoppers across retail channels and classes.
The offering contains three complementary solutions chronicling the consumer’s course to purchase. the first is save alternative Drivers, which analyses why consumers select one save over an additional and appears at how they interact in-save in addition to online. class searching Fundamentals then equips users with assistance about class purchase decision making, and comprises benchmarks based throughout greater than 100 CPG categories. There’s additionally Digital looking Fundamentals, which makes a speciality of the on-line atmosphere and key touchpoints contributing to the digital course to buy.
both save option Drivers and class searching Fundamentals had been obtainable as separate options.
“With our finished client insights, we’re providing shoppers with the confidence to take swift, decisive motion to domesticate company each online and offline,” noted Nielsen US vice-president of customer and consumer analytic, Hin-Lo Lau. “For manufacturers, this capability you're fitted with the self belief to construct improved relationships along with your retailer companions, and win over clients.
“if you’re a retailer, it’s about turning out to be your customer base through category activation in-keep and digitally. even if you are focused against Millennials or other shopper cohorts, you’ll be able to catch alternatives to develop your company."
The three options might be delivered via Nielsen’s precise-time, self-provider information visualisation device, insight Studio.
xAd raises US$forty two.5m and buys WeatherBug
location-based mostly advert community player, xAd, has secured US$42.5 million in its latest funding round and announced that it is purchasing climate app, WeatherBug.
The newest collection E elevating circular become led by means of Eminence Capital and joined via W Capital, IVP and Emergence Capital, bringing its complete funding to $116.5m for the reason that 2008. The deal also sees Serge Matta appointed as president of international sales and advertising at xAd.
The money will support fund xAd’s acquisition of WeatherBug, also introduced this week. WeatherBug operates a live weather web page and app and has more than 20 million exciting clients across the us. The company spoke of the purchase will unite xAd’s global, real-world intelligence and contextual database with WeatherBug’s each day consumer attain and engagement, as well as its records infrastructure and information superhighway of things networks. this may see xAd’s cell user visibility to 50 million users.
The seller also plans to build deeper facts sets to foretell patterns and trends for greater positive insights that marketers can use to better target patrons. The deal is an in depth reflection of IBM’s acquisition of The climate enterprise in January, which massive Blue has due to this fact used to bring more targeted advertising into its advertising Cloud in response to weather attributes and records.
“we are driving the future of artificial intelligence with the aid of combining facts units that can't most effective catch essentially the most accurate consumer behaviour, however also predict the place they'll go next,” stated xAd CEO, Dipanshu Sharma. economic phrases were not disclosed.
Adyoulike claims world-first with semantic native ads
Adyoulike is claiming a global-first with its semantic targeting artificial intelligence for native advertising in order to no longer simplest give the ‘what’ around editorial content, but also the ‘why’.
The enterprise is tapping into IBM Watson’s AI application to create superior semantic focused on through its in-feed native promoting expertise. To do this, it’s using Watson to scan all publisher pages within the Adyoulike world community of top rate publishers, then analysing them for contextual hyperlinks around subject matter, sentiment and semantics, as opposed to simply key phrases.
in line with the business, Watson is looking at the place, why and how latest editorial content on each web site is speakme about subjects, and ensures advertisers dynamically bring the optimum native content material to fit. The statistics is at the moment available via Adyoulike’s DMP and will be usable by way of programmatic consumers in Q1, 2017.
Adyoulike CEO, Julien Verdier, called the brand new offering a game-changer for the native advert business and labelled it ‘deep native promoting’. The enterprise claims to reach more than a hundred million entertaining company across top rate editorial sites globally per 30 days.
“We are actually competent, in true time, to affiliate any form of advertising content material to the most appropriate matching editorial content, anything the stage of semantic targeting expected with the aid of advertisers and publishers,” he observed. “We in reality believe that deep semantic contextual targeting is the handiest method to profit from the native chance.”
Adyoulike is now working throughout 18 nations across the U.S., Latin the us, Europe and core East with a client record together with Barclays, Samsung, Microsoft, OMD and Dior.
Flamingo lists on the ASX
monetary client journey management answer issuer, Flamingo, has listed on the ASX these days and is gearing up for growth within the US in addition to Australia.
The enterprise makes use of web chat, internet forms and desktop studying to assist e book consumers the resolution-making system round fiscal rates and funds.
Flamingo become acquired by ASX-listed Cre8tek in June, and raised $3 million in capital, led by means of Otsana Capital, to be able to list. The business has a market capitalisation of $23 million and is the primary startup out of fintech hub, Stone & Chalk.
Founder and CEO, Catriona Wallace, said the enterprise has a substantial earnings pipeline in the US, and should presently go are living with a major implementation for current Fortune 100 client, Nationwide coverage. It’s also signed a proof of know-how contract with yet another US-based mostly global insurance neighborhood.
“big efforts are being made to prioritise and convert our present opportunities, with the united states market a key focal point for the company, above all with coverage businesses, and it’s striking to peer hobby in Australia increasing as this market becomes more open to innovation,” she pointed out.
Lattice Engines launches predictive campaigns on Oracle marketplace
Predictive analytics supplier, Lattice Engines, has launched a predictive campaigns software on the Oracle Cloud industry aimed toward assisting entrepreneurs execute more customized campaigns against their maximum price bills.
becoming a member of the listing of companies proposing solutions for account-based advertising (ABM), Lattice referred to the brand new predictive campaigns uses predictive analytics and its records cloud of 30,000 information attributes on 250 million businesses global to support entrepreneurs operationalise ABM at scale.
Key aspects consist of the potential to rating inbound and latest leads and debts the use of Lattice predictive Enrichment and Scoring from inside the Oracle marketing Cloud, in addition to tools to create focused segments to execute hyper-personalised multi-channel campaigns for lead gen and ABM courses.
Ipsos and Eyeota team up on new audience segments
Australian analysis business, Ipsos, which provides the emma (enhanced Media Metrics Australia) viewers survey, and Eyeota, a targetable audience facts seller, have partnered on new retail connected viewers segments for top demand retail season.
The segments are designed to present prosperous purchaser behaviour and intention to purchase for greater specific concentrated on of audiences. They’re derived from emma viewers segments and include browsing on the main grocery and mass retail brands as well as buy intention for particular retail categories and product segments. These cowl the kinds of items patrons intend to purchase, from camping items to fashion, furnishings, homewares, toys, sporting equipment and jewellery.
The emma-primarily based viewers segments may also be purchased by way of the Eyeota statistics market from main media agency online buying and selling desks.
“the brand new retail viewers phase facts offers digital media consumers the range and depth of targeting that turned into up to now most effective purchasable on typical media structures,” emma govt director, Brian Hogan, noted. “The emma customer behavioural and purchase intention segments allow advertisers to target richer, more modern client pics.
“This retail facts becomes much more essential within the lead up to the biggest retail earnings experience of the 12 months when buyers spend upwards of $47 billion over the Christmas season.”
fb extends analytics to Messenger Bots
facebook has unveiled a new analytics offering for measuring the have an impact on of its Messenger Bots.
The social networking gigantic is extending its fb Analytics for Apps to groups constructing bots on the Messenger Platform, offering reporting means around messages sent and acquired, and perception into individuals blocking off or unblocking the app. It’ll also bring aggregated and anonymised demographic reviews including age, gender, training, interests, nation and language to support organizations enhanced take into account who’s the use of the bots.
facebook stated organizations on the Messenger Platform can also use the App events API to log customer events for Analytics for Apps, further enhancing their capacity to peer how patrons interact with bots. as an instance, a commute retailer can see how regularly americans are transferred to a human agent, or an ecommerce business can construct cross-platform funnels to peer what number of people interact with its bot also make a purchase order by means of the website or app.
facebook mentioned 33,000 groups are actually the use of bots to have interaction buyers, ranging from payment amenities to information and content distribution and reservation affirmation.
comply with CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, be a part of us on facebook: https://www.fb.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
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