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Which of the following is a feature in AdWords that is used to navigate between the campaigns and ad groups in the campaign?
Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?
Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?
Editorial and format policies
Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?
When you first login to Google AdWords there are six main tabs displayed. Which one of the following is NOT one of the six tabs you'll see in Google AdWords?
You are the Google AdWords Administrator for your company. You have created accountsyou’re your employees. One of your employees, Stephanie, reports that her language settings aren't correct for her and she'd like to change the setting. How can Stephanie do this?
She can do this through the Manage Accounts tab and then choosing Language settings.
She can do this through the Manage Accounts tab.
She can do this through the My Account tab and then choosing Language settings.
She cannot, only the original account creator can change the language setting.
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
French roast coffee beans
Gourmet coffee beans
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
Jan will need to a broad match, but add the negative qualifier for each keyword she doesn't wanther ad associated with.
Jan will need to create a negative match for the searched phrase that includes free, cheap, orcrack.
Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
Jan will need to create an exact match for the phrases shewill allow her ad to be displayed with.
Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories
where people spend their time online. Which one of the following statements ranks Internet usage for Web users from smallest to largest percentage of time online according to Google?
Search sites, commerce sites, content sites, communication sites
Content sites, communication sites, commerce sites, search sites
Commerce sites, content sites, communication sites, search sites
Communication sites, content sites, commerce sites, search sites
Google Adwords-fundamentals Exam (Google Advertising Fundamentals Exam) Detailed Information
About the AdWords certification
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.
Before you begin
If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.
Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:
Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Available AdWords certification exams
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
How to share your certification status
Once you get certified, you'll be able to share your certification status with others by showing them your personalized certificate or Google Partners public profile page. Read each section below to learn how to access each one.
How to access your personalized certificate
Once you get certified, you'll be able to access a personalized, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.
Steps to print your certificate
How to access your Partners public profile
You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certification status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.
To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Keep in mind that by default, your profile is visible to you only.
Here's what will appear on your profile page:
Your name: This name will be the same name that you use for your Google Account. If you'd like to change your name, read the section below on updating your name.
Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile if the profile is published in Google Partner Search.
Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, then a photo won't appear on your Partners profile page.
Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Keep in mind that you can choose who sees sections of your Google+ profile with certain people. Learn how to choose who can see sections of your Google+ profile.
Certifications: We'll show your AdWords certification status and a list of the exams that you've passed.
Not on Google+ yet? If you don't have a Google Account connected to your work email address, learn how to create one and access Google+. If you already have a Google Account connected to your work email address, find out how to add a photo to your Google+ profile.
How to share your Partners public profile
By default, your profile will be visible to you only, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.
Steps to edit your profile visibility settings
How to update your name for your certificate or public profile page
If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update that information in your Partners account. To do so, you'll need to edit your Google Account information.
Steps for changing your name in your Google Account
How to stay certified
A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you'll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).
For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you'll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.
Guidelines for communicating your certification status
Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:
Your AdWords certification recognizes that you're a certified online advertising professional.
You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising exam administered by Google Partners.
Here's an example of what you can say about your certification status:
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Here are some additional guidelines about communicating your certification:
You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a co-worker to be certified or for your agency to be badged.
You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the exams again.
You're allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles. Keep in mind that Google Partners logos can only be used in accordance with our usage guidelines.
Common questions about certifications
The difference between AdWords certifications and the Partner badge
Individuals get certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
Agencies get badged and earn specializations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the program.
Company specializations recognize agencies that accomplish the following:
Earn the Google Partner badge or the Premier Google Partner badge
Have at least one certified affiliated person in an AdWords product area
Demonstrate increased product performance and expertise in that product area, including:
Have a minimum of $10,000 90-day AdWords spend in their certified product area
Adwords-fundamentals Google Advertising Fundamentals Exam
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Google Advertising Fundamentals Exam exam
Google is trying out shopping hyperlinks under YouTube videos | Adwords-fundamentals Real Questions and VCE Practice Test
It seems some verify advertisements have popped up beneath Nike movies. Clicking on them would take you to the Google express market to finished the buy. more and more sellers are joining specific, in response to the file, while past this year Google begun checking out shoppable ads in photo searches. The enterprise is declared to be banking on these features to enhance its looking company.
dad or mum business Alphabet reported this week that revenue for physical items such as Pixel telephones and residential wise audio system 12 months-over-yr, highlighting that there's a chance for boom. meanwhile, Amazon's ad enterprise is growing, which should be would becould very well be prompting Google to focal point on different revenue streams due to the fact ads are a key supply of its revenue.
Google takes a cut from goods offered via specific, although salary pales next to Amazon's retail earnings. categorical is said to have pulled in a bit below $1 billion is 2018, whereas Amazon's retail arm generated round $141 billion in North the united states closing year.
Google is determined to hang an event later this month referred to as Google marketing reside (at which it has revealed ad items in the past), whereas the I/O developer convention takes place next week, so we could have reputable observe concerning the YouTube product adverts quickly.
YouTube has tried some identical sales initiatives during the past. final year, it let creators add hyperlinks to their merchandise under their video clips, so most likely that changed into a precursor to this latest stream. although, Google has to tread carefully on the e-commerce front. ecu antitrust authorities fined it $2.7 billion in 2017 for favoring its products in search consequences.
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